Affiliate Plugins facilitate the creation, management, and growth of affiliate and referral programs. There are many options on the market. It’s not an easy task to figure out which tool is right for you.
I’ve tried every WooCommerce affiliate plugin available, and while most seem to offer more or less the same features at first glance, there are some important nuanced differences between them.
For example, some of them aren’t built specifically for WooCommerce, which impacts the user experience, and some support edge cases better than others. In addition, the pricing model can significantly impact scalability and lock key features necessary to run a functional affiliate program.
Below, I’ll introduce you to the various WooCommerce affiliate plugins available and then walk you through the differences between each one.
Most WooCommerce affiliate plugins offer the same commoditized features necessary to run a functional affiliate program, and Solid Affiliate offers all of these at its most basic pricing tier. Here are just a few of these features:
In addition to the features above, I wanted to make Solid Affiliate an even better plugin for WooCommerce stores built on WordPress websites.
To do so, here are a few key differentiators between Solid Affiliate and other affiliate plugins:
I’ll discuss these key differentiators at length below, though first I’ll give you a detailed walkthrough of Solid Affiliate in action.
If you’re using the WooCommerce integration, Solid Affiliate will automatically detect that WooCommerce is up and running on your website, so you can skip to the next step. Otherwise, you can use the simple four-step setup wizard to get Solid Affiliate up and running in minutes. Doing so requires just a few clicks, so you don’t need any technical expertise!
Here’s what the setup process looks like:
That’s it! Solid Affiliate is now activated on your website!
The next step is adding the affiliate signup page to your website. This is where people can fill out a registration form and apply to become an affiliate. Once accepted, they can use this same page to log into their account.
Once a potential affiliate submits an application, you will receive an email notification. By clicking the link in the email, you’ll be taken to the WordPress dashboard and can accept or reject the pending affiliate notification in the Solid Affiliate plugin.
Once the applicant is approved, they’ll be able to manage all of their referrals in one place. Specifically, they’ll be able to see:
Now that your affiliate program is up and running let’s break down how you can manage it in Solid Affiliate.
Start by looking at the “Manage Referrals” dashboard, which displays every referral purchase and specific details like:
This makes it easy to track all of your referrals in one place and you can also drill down to any specific referral and view how the commission was calculated.
One of the key benefits of Solid Affiliate is that it offers many different customization options, and we’re always adding more according to customer requests. So here’s a list of all your commission options.
Global Defaults enables you to set a default commission rate and recurring referral commission rate for all of your products. So unless you adjust one of the settings I’ll discuss below, this is the referral rate that all of your affiliates will receive for all of your products.
If you decide to change the commission rate, you can always do so by simply clicking “edit.”
If you decide to offer a different commission rate for a specific affiliate, you can set that rate for that particular affiliate in this tab. Simply add their email and then set the commission rate, and that affiliate will automatically receive the custom commission rate for all referrals.
If you want to assign a different commission rate to a particular product, this feature enables you to do so. You can also choose to disable referral commissions for a specific product.
This setting is the same as the Product Specific commission rate, though instead of setting a different commission rate for an individual product, you can set a different rate for an entire product category.
In this setting, you’ll see all the coupons you’ve assigned to affiliates. For example, if you’ve assigned the coupon code “50-dollars-off” to john@example.com, then every time a customer enters that coupon code, John receives the affiliate commission.
Solid Affiliate enables you to pay all your affiliates in three simple steps.
First, filter by referrals you want to pay. The default setting pays affiliates for referrals older than 30 days. This way, if one of the referrals requests a refund, you won’t have already paid the affiliate for the purchase.
However, you can also choose the second setting, which immediately pays all of your affiliates.
Finally, if you prefer to set your own custom date range, you can also do that.
Next, you’ll select a payment method. Solid Affiliate enables you to make a manual payout by exporting a CSV of the payout data, or you can choose to use the automatic PayPal bulk payout.
If you choose the PayPal bulk payout method, click the “Preview Bulk Payout” button and you can make sure everything looks right before initiating the payout.
Solid Affiliate also offers a list of all the bulk payouts you’ve ever made, and you can click the PayPal link to see the transaction inside PayPal.
It’s not uncommon for a referral to purchase a product and later request a refund, so it’s important to set up your affiliate program to only pay affiliates after the refund period expires.
Solid Affiliate makes this super easy.
First, it automatically rejects unpaid referrals, so you never have to worry about paying affiliates for refunded products.
In addition, you can go to settings and establish a grace period. For example, if you have a 14 day refund period, you can adjust the settings to only issue payouts for products purchased more than 14 days ago.
Ready to jump in and start making more sales through affiliate marketing? Get started with Solid Affiliate today, and if you aren’t 100% satisfied, you have 30 days to get your money back.
I wholeheartedly believe that Solid Affiliate is the best affiliate product available. While there are other products available that offer similar functionalities, here are a few key differentiators that make Solid Affiliate unique.
Here are just a few of the features embedded in the Solid Affiliate product that many other plug-ins require you to purchase as add-ons:
Many affiliate solutions offer a WordPress integration but not a native WordPress plugin. In addition, they are often built for various ecommerce platforms.
Solid Affiliate takes a different approach.
First, it’s a native WordPress plugin. This means:
In addition, Solid Affiliate focuses purely on being a WooCommerce plugin. Here are a few key benefits of this specialization:
To sum it up, designing a native WordPress plugin makes it easier for you to manage your affiliate program and ultimately saves you time and money.
I wanted to make it super easy for anyone to get Solid Affiliate up and running in minutes. Therefore, our set-up wizard walks you through a five-step process that anyone can complete in minutes (if not seconds!):
Many other affiliate solutions limit the affiliates, tracked referrals, commission payouts, and other variables by price point.
Instead, Solid Affiliate offers unlimited affiliates, referrals, and creatives at a single low price point.
So whether you have 10 affiliates or 10,000 affiliates, you’ll still pay the same price.
To see for yourself how Solid Affiliate works, sign up today! We offer a 30 day money-back guarantee if you aren’t 100% satisfied, but we’re pretty sure you’re going to love it 🙂
AffiliateWP is another established affiliate plugin that many ecommerce marketers use to manage their affiliate programs. It’s natively integrated with WordPress, and you can also leverage its integrations with WooCommerce, WP Forms, PayPal, and more.
Here are just a few of its key features:
It also offers Smart Commission Rules, including:
To pay your affiliates, you can use AffiliateWP’s One Click payouts feature, which will pay affiliates directly to their bank account.
While AffiliateWP is one of the most well-known plugins for WordPress sites, it still has a few drawbacks.
First, completing some tasks isn’t particularly user-friendly. For example, if you want to adjust commission rates, you’ll juggle between six different places in the plugin; affiliate profiles, WooCommerce coupon pages, WooCommerce product pages, and multiple disparate settings pages.
Another issue is that AffiliateWP doesn’t offer some of the basic features you need to run an affiliate program in its entry-level pricing tier.
For example, initiating PayPal payouts and offering an affiliate portal requires you to upgrade to their $299/per year plan.
Finally, AffiliateWP doesn’t spell out how commission rates are calculated. This is an issue because if you change a commission rate after an order is placed, you can’t change it.
Easy Affiliate (previously AffiliateRoyale) is a WordPress affiliate plugin similar to AffiliateWP. It prices based on a subscription pricing model and offers everything you might expect from an affiliate software.
Here are its core features:
SUMO Affiliate is a popular affiliate plugin on CodeCanyon, and it offers the basics you need to create your own affiliate program.
When you log into the dashboard, you’ll see that it offers all of the following tabs:
SUMO Affiliate also integrates with other WooCommerce offerings like WooCommerce Subscriptions and Recover Abandoned Cart, along with other marketing tools like WP Forms and Contact Form 7.
The drawback with SUMO Affiliate Pro and other plugins through CodeCanyon is that they require a little more technical expertise to get up and running.
Ultimate Affiliate Pro is another plugin designed specifically for WooCommerce and available through CodeCanyon. You’ll have access to all the basic features you need to sign up affiliate partners, establish payout percentages for various products, and pay your affiliates through PayPal or Stripe.
You can also offer performance bonuses for top affiliates, lifetime commissions, and create custom amounts for different affiliates.
In addition, Ultimate Affiliate Pro integrates with Mailchimp, ActiveCampaign, GetResponse, Constant Contact, and other email marketing tools.
To help your affiliates get the word out about your offer, Ultimate Affiliate Pro integrates with Social Share & Locker so that partners can quickly share your offer across various social media platforms.
Post Affiliate Pro lets manage your entire affiliate marketing program in one dashboard. So if you’re managing multiple affiliate channels, it might be a good option, though it isn’t a native WordPress affiliate plugin.
The product is broken down into three main sections:
Inside the dashboard, you’ll be able to manage commissions and payouts, campaign performance, and affiliate statistics.
It also offers other features like geotargeting, affiliate link styles, and real-time tracking, and fraud protection.
While it might be a good product for some scenarios, it does have some drawbacks. For example, it limits monthly tracking requests, and it’s not a native WordPress integration. In addition, your data is stored on Post Affiliate Pro’s servers, meaning it isn’t private.
Tapfiliate is another affiliate platform for ecommerce and SaaS businesses. It offers all of the basic options you might expect from an affiliate platform, such as:
You can also offer performance-based bonuses and create different affiliate tiers to further motivate affiliates to drive business.
Another bonus to Tapfiliate is that it offers a REST API so that users can build their own custom workflows.
Tapfiliate works with WooCommerce, though it wasn’t built specifically for the platform. In fact, it also offers solutions for influencer and referral marketing programs, so it might be too much if you just need a simple WooCommerce affiliate solution.
ReferralCandy works with WooCommerce, though it is a full-fledged referral marketing solution rather than an affiliate plugin dedicated to WooCommerce.
So if you just want a solution that makes it easy to turn customers into advocates, it could be a good solution.
Here are its main features:
ReferralCandy offers a pay-for-performance pricing model, so rather than charging a set price, it takes a commission on new sales.
A few other helpful features it offers include fraud protection against suspicious transactions, a simple analytics dashboard, and various integrations (including WooCommerce).
There are several different WooCommerce affiliate plugins available, though I built Solid Affiliate because I couldn’t find a single solution that worked consistently and could accommodate edge cases.
In contrast, Solid Affiliate is built specifically for WooCommerce and with modern development practices, it’s a dependable solution that is easy to use and just works.
I’ve also spent the past several years building various commonly requested features into the platform so that it fits just about anyone’s needs.
To see for yourself if Solid Affiliate is right for you, sign up today risk free!